Social Media

Planning Your First Twitter Chat

A Twitter Chat is exactly what its name implies – it’s a chat that takes place on Twitter! Here’s how it works: a company’s followers head to Twitter at a certain time to participate in a conversation with the company. Chats normally last for an hour, and followers are encouraged to tweet to the company during that time and ask all their burning questions. A unique hashtag is also created, so that the company can easily monitor the chat and refer to it later.

Sounds easy, right? It can be pretty simple to execute, but it does require thorough planning. Here are five tips you must keep in mind before planning and executing a successful Twitter Chat:

Monitor and Participate in Other Chats
This is a great way for you to learn what works in a Twitter Chat and what doesn’t. Take notes on how other brands conduct their chats – what topics do they discuss? What type of questions do they ask participants? You can even go the extra mile and participate in a few chats to get a feel of what it’s like being a participant. This experience will help you when you’re deciding how to interact with your own followers during your chat.

Choose Your Topic
How can you choose an appealing topic for your chat? Here’s a tip: think about a topic in your industry that is frequently talked about. If you’ve done your research, and you find that this topic hasn’t been used for other brands’ Twitter Chats, that may be the topic to use!

Gather All the Logistics
The logistics include the date, time and official hashtag. Timing is very important for Twitter Chats. Make sure you choose a date and time that your followers are most likely to engage, and make sure that other chats are not taking place at the same time.

You have your topic, the date, and the time of your chat all figured out. The only thing missing is the hashtag. When creating your official hashtag, make sure it reflects what the chat is about. It’s also a great idea to include your company’s name in the hashtag (just try not to make it ridiculously long). Here’s an example of an official hashtag from popular social media tool, Hootsuite:

Hootsuite Twitter Chat Promo

Promote, Promote, Promote
Is your chat organized and ready to go? Great! It’s now time to promote it. You can write a blog post, design an ad and talk about it on your other social media platforms. You can even personally invite key people in your industry. And if they have a large following base, they can help tremendously in getting the word out and expanding your reach.

Twitter Chats are a great way to get a better understanding of your followers. And at the same time, they allow you to grow your Twitter reach.

If you need help planning your Twitter Chat, we’d love to help! Contact us today for more information.

Image Source: Twitter