Social Media

How to Use Pokémon Go to Increase Sales

If you have watched the news or follow social media, chances are you have heard of the Pokémon craze taking over the world. Kids and adults of all ages are using their smartphones to track and catch Pokémon. The online game has incorporated Pokémon “gyms” for people to compete at various locations and Poké stops to pick up essential game items, all virtually on their cell phones.

As a result, Pokémon Go players are visiting local parks, community centers, and businesses to catch Pokémon. This has led to an increase in foot traffic and sales for the lucky businesses located near these crucial stops for players.

Unsuspecting businesses are tapping into the craze by posting on social media. Just take a look at Benefit Cosmetics UK:

Benefit Cosmetic Pokémon Go Tweet

Other businesses have encouraged users to stop by, increasing engagement on their social media handles and sales!

electrode in Pokémon Go tweet

With growth at such a fast pace, it is important your business incorporates Pokémon Go into your marketing plan – at least for the next couple of months. TechCrunch recently reported Pokémon Go will be incorporating sponsored locations. While we wait,  there are other ways to increase sales using the most popular mobile game in U.S. history.

Here are three ways to attract Pokémon Go users to your business:

1. Use social media to report rare Pokémon sitings.

Did someone mention there was a Squirtle nearby? Put together a creative Facebook, Twitter and Instagram post to let your fans know there’s a Pokémon nearby.

2. Set a “lure” if you are located near a Poké stop.

A lure is a special feature that can only be enabled at a Poké stop and can be activated by any player. Once activated, rare Pokémon will be attracted to the stop, making it THE place to go for players to catch them. Set one up near your place of business and you’ll be sure to bring in some more foot traffic.

3. Are you a Pokémon Gym? Keep a scoreboard and offer discounts to the winning team.

After reaching level 5, players are able to select one of three teams: Team Instinct (yellow), Team Mystic (blue), or Team Valor (red). When a team wins at a gym they take ownership of that gym along with bragging rights. Even the Adobe Digital insights team has taken sides, “It’s all about Team Mystic.” Keep the conversation going at your business and keep a scoreboard with discounts!

Contact us today for more ideas on how to incorporate Pokémon Go into your social strategy. Let’s “Catch ’em all!”