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Hillary Clinton’s Subway Fail Inspires 404 Error Page

For those of you who follow politics, former Secretary of State and New York Senator, Hillary Clinton took the subway last week as part of her campaign trail for the Democratic nomination. Described as a subway fail, Clinton’s hard time getting her metrocard¬†to work (took her 4 tries) left many feeling like she wasn’t a true New Yorker.

SubwayFail

What does this have to do with web design or online marketing? The clever antics of political campaigns have led to some pretty interesting web news. A few months ago, we wrote about what happens when you let your domain expire, and how Republican candidates like Donald Trump took advantage of the situation.

The Clinton camp recently incorporated her Subway blunder into her website, creating for some really awesome web design inspiration. Have you ever wondered what to do with the dreaded 404 page?

If you get to a broken link on the website, it will lead you to a gif of her subway visit.

clinton screenshot

A lesson for business owners and web developers? Have fun with your mistakes. But don’t forget to turn failures into opportunities. If you take a look under the funny gif, the page redirects visitors to a volunteer page.

All websites should employ this tactic. Have fun with your 404 page, let your visitor know they have reached a broken link, and redirect them with a call to action.

For more ideas on how to improve your website. Contact 852 CMD today.